top of page

1. The Brief

uae-founding-father-ramesh-shukla-promo.jpg

[Client] will tell the story of the Founding Father of the United Arab Emirates, the late Sheikh Zayed bin Sultan Al Nahyan, and will celebrate his achievements. 

 

The galleries inside the [Product] are inspired by Sheikh Zayed bin Sultan Al Nahyan’s values and beliefs in education, conservation, the environment, sustainability, heritage and culture, as well as his humanitarianism and strong faith.

 

The [Product] is set to open in 2025, and our aim will be to grow and sustain interest in the project through an impactful and memorable creative platform.

image.png

2. The Creative Concept

image.png

[Client] is far more than simply a [Product]; it is a crossroads between the traditions and the modernity of the country.

 

Outside, one of the most stunning and ground-breaking structures, shaped like a falcon’s wing, represents both the cutting-edge of human achievement and the heritage of the country.

 

Inside, Sheikh Zayed story – intertwined with nation’s narrative – is brought to life, and his ambitions and unparalleled achievements since even before the unification of the Emirates are shared and celebrated.

image.png

Our Tagline

"Zayed National [Product]

Where tradition and modernity unite"

Teaser phase Keyvisual
image.png

3. The Film

Hero Film 'UNITED'

The hero film is our gateway between the [Product] and the people of the UAE, the region, and further afield. 

 

Through it, we want to not only raise awareness about the [Product] and encourage visitation, we also want to share the emotional concept at the heart of our creative.

Crossroads

We place the [Product] at the crossroads between tradition and modernity, between the past and the present; a place uniting and united by both worlds.

The Creative Mechanism

Our film will play around this narrative, play on this creative mechanism of a crossroads, of unity, of the past and the present converging.

 

We will show how, amongst every achievement of modern Abu Dhabi are the echoes of the Emirate’s (and the country’s) past – modern buildings juxtaposed against centuries-old structures, the corniche today against the fishermen’s playground of the past, and so on.

Foundations of a Nation

Our film will highlight – just as the [Product] will showcase – how Abu Dhabi and the UAE are not simply products of the 21st century, but have been built on the foundations laid decades, centuries, and even millennia before, and [Client] unites both worlds.

Section Title

Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.

If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

bottom of page